Delivering solutions for the dynamic financial services environment that streamlines
banking processes, proactively manages risks with real time insight, and delivers
superior customer service.
The financial sector - now more than ever - is facing the challenge of aligning
their legacy IT systems and investments with the ever-changing market landscape.
New channels and devices widely adopted by consumers, less time spent in face-to-face
transactions and aggressive rivalry, among others mark the age. The urge for more
agile financial organizations, capable of rapidly capturing windows of opportunity
and launching new services is imperative. The need for financial institutions with
a deeper understanding of their markets and potential markets is key to business
Whether you're running a regional credit union or an international bank, you can
rely on our comprehensive banking software solutions to optimize your business.
Tailor bank products and financial service bundles to increase customer loyalty,
reduce costs by streamlining transactional banking processes. And be ready
to comply with increasingly stringent regulatory requirements while keeping a close
eye on financial risk management.
Our comprehensive Banking solutions portfolio, together with our leading business
support and analytical applications, helps optimize banking business processes,
making it possible for organizations to transform your business in areas such as:
- Operational excellence – Transactional banking processes
for deposits and loans help streamline and simplify your core banking operations
across product and service lines. Niche solutions for processes such as operational
risk management help improve transparency, consistency, and overall operational
- Financial excellence – Integrated financial and risk management
processes support the management of risk across the enterprise. By aligning strategy
and execution through enterprise planning and consolidation, you can be sure that
your organization is poised to react to market and regulatory pressures today and
in the future.
- Superior customer service – Customer relationship management
processes and a customer-centric business strategy enable you to leverage accurate
and consistent information throughout all customer interactions, so you can deliver
optimized pricing, real-time offer management, and customer analytics.
Establishing a reliable IT infrastructure to deliver services through new delivery
channels, such as Internet and phone, and who knows what down the line, is key to
bank CIOs nowadays. Most often, under the pressure of delivery, point to point integration
with all back end systems - whenever a new service delivery channel is being launched-is
what comes to mind. However, such solution renders CIOs with strong coupling between
applications thus high maintenance costs and extended delivery times. Alternatively,
Service Oriented Architecture calls for decoupling applications and delivery channels.
Creating an Enterprise Service Bus (ESB) based on web services and open standards
creates a middle-tier that is both technology and application independent. Adding
new delivery channels becomes a short delivery cycle and a lower maintenance solution
while ensuring the scalability of your infrastructure.
At LINK Development, we have solid experience integrating with Socket based legacy
applications. We have developed our own accelerators and adapters that streamline
such communication and abstract the system details. Enabling SWIFT transactions
securely is also part of our delivered solution.
Our ESB solution is based on Microsoft BizTalk Server and Microsoft Windows Communication
Foundation. Through our ESB solution, the following benefits are realized:
- Cost savings — you would be using almost 70 per cent of the existing code
for new delivery channels.
- Short time to market — less coding requirements means IT team can add new
- Technology-independent — the architecture supports applications based on
any technology, helping easily add new services.
- High scalability — The solution is architected to support your growth plans
and support your fast-growing user base
At LINK Development we have developed highly customized CRM solutions for some of
the most reputed organizations in the financial sector in the region. We believe
in developing highly tailored CRM solutions that can address your organization’s
needs. Our CRM for Banking and Financial Sector is based on the latest Microsoft
Dynamics CRM 4.0 and will provide you with the following features to name but a
- Full Customer Profiling
- Loyalty Program Management
- Call center Management
- Approval Cycles
- Marketing Campaigns & Segmentations
- Reporting Made Easy
- Integration into Outlook
- Multi-channel Communication
- Knowledgebase Articles
- Field-level security
- Audit log
- Self-service Portal
- Call Center Scripting