CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Customer Relationship Management (CRM) covers all aspects of the company’s relationship with its customers.

The today’s highly-computerized world is changing the buyers’ behavior and thus calls for new approaches in building corporate CRM strategies. With the advance of new selling channels due to popularization of WWW , mobile devices and social media special emphasis is put on self-service tools, electronically-managed relationships and the personalization of the online consumer experience across channels.

The Microsoft Dynamics CRM solution supports business expansion and growth by bringing about sales automation and better customer care, which LINK Development augments with business consultancy, implementation, data migration, integration and custom-based development, using it as a platform for us to innovate and build on our own developed add-on features and industry-specific solutions.

Our experienced consultants enable us to deliver CRM solutions that are fully customized to client requirements and business specifics. Our vertical-focused CRM solutions help you enhance your existing information sharing and sales systems, thus enabling you to build highly effective channels for exchanging information with your customers, suppliers and employees worldwide based on the most up-to-date technologies. Our experts will help you understand all the implementation possibilities and help you select the right components of the future CRM systems that are important for your business.

  • CRM Strategy and Requirements Definition
  • Business Processes Modeling & Streamlining
  • Technical Architecture Design
  • GUI Design and Usability Modeling
  • 3d Party Software Selection and Integration
  • Customization / Change Management
  • Implementation / Full Testing / Deployment
  • Legacy Applications Integration and Web-Enabling
  • Data Migration
 

Our own developed Add-ons:

  • Social
    CRM
  • Dashboards
  • Self – Service
    Portal (SSP)
  • CRM-GP
    Connector
  • Call Center
    Scripting
  • Microsoft
    OCS 2007

Social CRM Connector

There are no limits for the ways your business can interact with its customers.

Since Microsoft Dynamics CRM is a system that allows businesses to manage their relationships with their expanding network of customers, businesses are now keen on providing as many touch-points with their clients as possible. Social networks have become the most populated of destinations and according to Gartner will continue to be during the coming couple of years. Accordingly Facebook Pages and Facebook groups pose an effective touch-point with company customers.

Customers will be able to submit tickets, suggestions, inquiries and complaints directly through Facebook. They can follow up on them and their progress. Customers are able to access their profiles and view a history of their submitted cases and interactions with the company as well. And this will enable companies to define their target clients through profile segmentation in Microsoft Dynamics CRM & directly target them with their marketing campaigns through Facebook in the form of notification news feeds.

Real-time reports, Insightful statistics, Charts and Performance Indicators, executives and employees are jointly more capable to recognize potential opportunities and areas for improvement in order to proactively take appropriate action.

Data has limited power without visualization and analysis. With governments and companies launching new services. User requests, problems & complaints, data grow exponentially. Decision makers need effective data presentations to be able to identify trends, understand relationships through visual data analysis.

With our customizable and flexible "Dashboards" component for Microsoft Dynamics CRM Solution your data visualization and data analysis will enable you to have more effective decision making and better alignment between service providers and users.

Our in-house developed Self Service Portal (SSP) is a user friendly means of communication and interaction between an organization and its customers. It is directly connected to the functions of the case management module of Microsoft Dynamics CRM, thus enabling the easy submission, updating and tracking of customer cases through an online access portal.

The “Administration module” of the portal allows administrators to easily customize the portal to match company branding and guidelines.

Our SSP is also used as a vehicle to deliver online services through the company intranet for your employees (B2E), thereby increase the efficiency and performance of internal communication, collaboration and logistics.

Our SSP solution has earned the Certified for Microsoft Dynamics® accreditation.

LINK Development developed a connector to integrate Microsoft Dynamics CRM with Microsoft Dynamics GP. The connector provides ongoing synchronization of data as well as data migration and correlation between the two applications.

Microsoft CRM Connector for GP is built to synchronize all information related to customer, address, product, price, order, and invoice data between the two business applications.

Ensure consistency and equip your sales people with Q&A scenarios to guide them in their interaction with customers.

The “Scripting” add-on to your Microsoft Dynamics CRM solution is the best method to ensure consistency amongst your customer-facing employees. By using scripts, you can equip your sales people with Q&A scenarios to guide them in their interaction with customers, enabling them to ask the right questions and cross sell other services from your lines of business.

Call center scripting will also help your call center/ customer service agents in helping them resolve customer inquiries and complaints more accurately and in a shorter turn-around time.

Give your customers real-time assistance, check on their cases and pending activities

Through the integration with Microsoft Office Communication Server 2007 R2, your customers will be able to have real-time assistance in addition to the normal features of our Self-Service Portal (SSP). At the end of conversations, the whole history will be logged as a case in Dynamics CRM to take the normal workflow.

Additionally, form inside the Office Communicator, users can check on their cases and pending activities. According to the security privileges, users can review cases and activities for certain team members who are listed in the Office Communicator contact list.

At LINK Development we understand that the success is not only the right technology, it’s the right understanding of your business powered with the right technological solution.

For more on Microsoft Dynamics CRM go to www.microsoft.com/dynamics/crm